More and more women are returning natural and I love that! With that, we get more questions on how to actually treat your hair so that it gets healthy.That is why I am very excited to go on this journey with you.
During this journey, I will take you by the hand and will guide you step by step to better understand your hair. On a weekly basis, we will be building a hair care routine that works for you, with the products that meet the need of your hair.
During the whole journey, we will be applying the NISH holistic hair care philosophy. This means that we will not only be focussing on hair products. We will be looking at the different aspects that cover hair care. Now, you may wonder, what on earth is that NISH she is taking about? Let me explain…
NISH is a holistic hair care philosophy and it stands for:
Nutrition
Ingredients
Scalp care
Hair maintenance
These are the 4 pillars of the hair care that we will be covering during your 90 days natural hair journey.
WHY NISH?
I remember when I started my journey, more than 16 years ago, I completely focused on hair care products. Like many others, I spent thousands of Euros just to find “the Holy Grail”. I was looking for the product to grow my hair. Every time I would visit the store, they would recommend another product to me, without even looking at my hair. Most of them didn’t even take the time to learn about my hair. All they cared about was pushing their products (and their chemical services. I remembered one day, I visited a hairdresser to make an appointment for a service. I had my hair in twists and they were almost reaching butt length. He asked me how long my hair was, so I turned around for him to see the length of my hair. His response was “No, I mean your real hair”. My first thought was: “Oh My GOSH! If a hairdresser can not see that this is my real hair, should I trust him with my hair?”
I have many other stories like this one.
It took me many years to discover that nutrition plays a big role in how my hair reacts. This discovery was an accidental one to be honest. I started to take supplements because it is said that it helps with many different things. As a migraine patient, I tried many things. I religiously took these supplements every day for 3 months straight. I never focused on my hair until one day, I was walking in the city and saw the reflection of my hair in the window (Pretty wild, right? How come I never noticed this while doing my hair in front of the mirror?). My hair was full, healthy and was bouncing. I instantly thought: “What did I put on my hair to make it look like this?” Actually, I didn’t change anything in my routine. As I was thinking about what made my hair looked like this, the only thing new I added in my routine was the supplements. I decided to do some extra research and wow! A whole new world opened up…
I learned that hair growth comes from the inside and that hair is biologically dead material. And if you want your hair to grow healthy, you need to supplement.
So I started to consciously supplement for healthy hair. But still, every now and then, my hair would have an “off day”. This is when I discovered that the “squeaky clean” feeling that the shampoo was giving my hair, actually meant that I was stripping my hair from its natural oils. The result: dryer hair that ended up in breakage.
So, I started to look at the ingredients in the products.
It took me years and years of research to finally come to the conclusion that it is really not only about what you apply to your hair. Haircare is much more than just that.
I found out that, long before your hair is visible, it is already present in your scalp to be exact. It is there, in your scalp, where your hair is “being born”, where it gets its nutrition, where it develops, and finally, where it is pushed to the service (out of your scalp) and get detached from the blood flow. This is why hair is considered a biologically dead material.
If you look at it, hair is actually a waste product of our body (but a very lovely one).
But, before I continue, let me introduce myself to those who do not know me yet.
INTRODUCING JANINE VAN THROO
My name is Janine Van Throo and I am a natural hair therapist and a product formulator.
My passion for natural hair started in 2003, out of frustration and curiosity.
Due to chemical treatments, my hair got really thin over the years. Asking my hairdresser for help didn’t give me the result I needed, since the advice always was another chemical treatment.
In 2004, I established Sisay Cosmetics in The Netherlands. Sisay Cosmetics started as a web shop, but it quickly grew out to a holistic hair care concept.
In 2009, I established the first natural hair care boutique in Amsterdam: “Sisay Wellness Boutique”.
In that same year, I launched my first own product line for natural hair care. Two years later, the landmark achievements of Sisay Cosmetics was recognized with the “African Business Award” in Amsterdam.
I LOVE formulating products that actually work. I use unique naturally derived ingredients which I get from all over the world.
Over the years, that what started as a web shop, grew out to be a unique concept.
In 2016 I put all that I learned in the previous years and developed the NISH philosophy.
How are we going to do this 90 day NISH?
Step by step!
With NISH you will change the way your look at hair. We will go from a product based approach to a holistic approach.
The products that we will use during the 90 days, are sponsored by Sisay Cosmetics.
I ensure that these products do not contain any harsh chemical ingredients.
step 1
I don’t believe in a “one jar fits all” approach. I truly believe that first of all, healthy hair comes from the inside.
This means that we will be looking at the nutrition: your eating pattern and habits. But even before that, we would need to know what your current situation is and where you “want to go from here”.
We will first start with a questionnaire or an intake form as I call it.
step 2
After completing the intake form, I will analyse your answers and make recommendations.
We will get into a 30-minutes video call where we will be discussing your current situation, your questions and your challenges.
The answers will give you and I an indication of where to start and what is needed for you to reach your hair goals.
In the meantime, your box with the samples of Sisay products will be on their way for you to use.
step 3
You will get assignments on a weekly basis. We will get on video calls on a regular basis to discuss your progress.
We do one on one calls as well as group calls. Get to know the Jvt Community and share your experiences.
I would ask to document your progress as much as possible. You are free to share your progress on social media.
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Note
The products that you will receive are samples – 125 ml each. You should be able to use these a couple of times.
These samples are new formulations of products that I have not introduced to the market yet. Although some of the product lines are already in Sisay Cosmetics’ range, the formulation is however different.
I formulated all these products myself. My formulations are safe and do not contain harsh chemical ingredients. The products have been tested on my own hair and my daughter’s hair. We both have different hair needs. I would advice you to be critical when it comes to using a product.
It means that you are one of the first to test and review the products. Your honest feedback will be valued (please keep it nice) since this will help me to make better products.
I would ask you not to use any other products during this time, since this will not give you a realistic view of how the Sisay products actually work for you.
We would like to use the video calls for commercial purposes. We would need your written consent for this.
As a thank you gift, once the products are introduced to the market:
You will be able to place a pre-order
You will get 50% discount on your first order
NISH BOX –Sponsored by Sisay Cosmetics
You will receive a box with a couple of our newest products.
They all contain hair and skin loving ingredients. These ingredients have been carefully selected to nourish, nurture and strengthen your hair.