Many hair- and skincare products are entering the market with “you in mind”, which is great. However, how often did you had the chance to actually help create that product with your feedback and tips? When was the last time your input was asked to help create the product that is being made “with you in mind”. Was there a time where you were actually involved in creating a product before it was introduced to the market?
Back in the days, when I still had my natural hair salon in Amsterdam, one of our unique selling points was the fact that we never sold a product before testing it on your hair first. This ensured you as a customer that, once you got home, you could be sure that you had the product that fit your hair needs.
I no longer have a salon, but I have thought long and hard in what way I could still involve you in the process of creating a new product. And then it hit me “Get them involved before in the creation of the product”.